(LOOTPRESS) – According to Goodwill Industries International’s latest annual Halloween survey, four in five Americans plan to celebrate Halloween this year (81%). Though many people plan to celebrate Halloween this year, more than three in five respondents to the Goodwill survey say that due to rising costs caused by inflation, they are more likely to create DIY Halloween costumes than purchase from a store. Additionally, 63% of adults are more likely to buy materials for DIY Halloween costumes or décor from thrift stores such as Goodwill to reduce costs.
Aside from wearing a costume, the most popular ways people plan to celebrate include giving out candy to trick-or-treaters (47%), decorating their home (38%) and/or attending a party with family/friends (30%).
“Goodwill is a great place to shop for one-of-a-kind and affordable Halloween costumes and décor,” said Onney Crawley, CMO of Goodwill Industries International. “We know many people may be reducing their Halloween spending due to rising costs, but shoppers can extend their dollars at Goodwill while also making a difference because their purchases go towards helping people build career skills and find good jobs”.
This year’s survey, which was administered by Big Village, also found that Goodwill stores top the list (89%) of favorite places to shop among those who prefer to look for materials for DIY costumes at thrift stores. Additionally, more than half of adults who prefer DIY costumes shop for costume materials at thrift stores such as Goodwill (56%).
The survey also found that two-thirds (66%) of adults who prefer DIY costumes say they or members of their household turn to social media and websites for DIY costume ideas and inspiration. YouTube (28%) and Pinterest (26%) are the top-cited social media platforms for DIY inspiration, followed by Facebook (23%), TikTok (20%) and Instagram (19%).
For more information and a fact sheet with additional Goodwill Halloween Survey results as well as to explore costume ideas and DIY décor and makeup tutorials, visit goodwill.org/Halloween.