What’s Labubu all about?
Labubu, a quirky “ugly-cute” plush toy conceived by Hong Kong artist Kasing Lung from his Monsters series, has exploded into a worldwide trend. The character gained mainstream traction after its 2019 launch with China-based Pop Mart, and has since become a pop culture staple among collectors and fashionistas alike.WikipediaThe Daily BeastPeople.com
Why is everyone obsessed?
These blind-box collectibles tap into deep psychological triggers: the thrill of surprise, the hunt for rare variants, and the emotional connection people form with their chosen character. Fans often treat their Labubu like a social badge—whether through unboxing videos or displaying them as bag charms
Celeb-Endorsed Hype
Star sightings of Labubu on celebrities’ bags and social feeds have fueled its runaway popularity. Notable names like BLACKPINK’s Lisa, Rihanna, Kim Kardashian, and David Beckham have all been spotted with one, turning Labubu into a fashion must-have.
The Business Boom
Pop Mart’s financials are through the roof. The company reported nearly a 400% leap in net profits and over 200% surge in revenue in H1 2025, with Labubu at the heart of that success. The “The Monsters” series alone raked in over $670 million, with demand soaring across 18 countries.
The Dark Side of the Craze
The craze carries risks. Adult collectors are showing signs of compulsive buying behavior, chasing rare dolls through blind-box openings and rare releases. Experts liken the craze to gambling due to its impulsive nature. Counterfeit versions—dubbed “Lafufu”—have also flooded markets in places like Ireland, posing safety and authenticity concerns.
In summary:
Labubu has transcended its toy origins to become a symbol of emotional nostalgia, collectible excitement, social influence, and commercial power—all wrapped in a small plush monster.
