Squishmallows, which are plush toys that were released in 2017, have apparently surpassed the popularity of several other more established toys like Hot Wheels and Nerf for this holiday season, according to a new research by Premium Joy.
The research data, which is based on information from Google search volumes and Google Trends for the past six months, revealed that squishmallows are the most popular holiday toy in 21 states. Hot Wheels and Nerf are the favorite toys in only 10 and 6 states respectively.
“Each squishmallow model comes with a unique personality, including a name and a background story, which makes these plush toys distinct and highly collectible.” says Hassan Alnassir, founder and owner of Premium Joy. “Knowing that, I wouldn’t be much surprised to hear that squishmallows have become such a hit during the holiday season.”
To read more details about this subject and learn about other interesting research findings including the top holiday toy in each state, check the following page: