Stonerise Healthcare- a network of healthcare professionals across West Virginia and southeast Ohio, offering services in transitional and skilled nursing care, home health, therapy and hospice- has announced that going forward, all locations and service lines will be part of “One Stonerise”- one unified look and “one unified purpose of serving others through love and one unified promise of getting patients back to health and back to life.”
In 2009, Stonerise started with only a handful of skilled nursing centers and today has a wide network of services in several areas of care.
The Stonerise Network now supports communities across 17 transitional and skilled care centers throughout West Virginia, each with rehabilitation gyms supported by Stone therapists. Stonerise also offers skilled home health services in 58 counties in West Virginia and southeastern Ohio.
The network currently has 2,000 patients and 3,000 team members.
“It really has been something to watch us grow these past 11 years,” Stonerise CEO Larry Pack wrote in a blog post concerning the initiative.
“We started Stonerise with the idea of creating a better way to care for our loved ones and their legacies as they age. We also wanted to help keep our communities alive across West Virginia and our neighboring states. When our communities lose healthcare, they lose their heart and they lose jobs.”
As Stonerise continues to grow and integrate new services, their neighbors, hospitals and physician partners must grow as well.
To achieve this, Stonerise introduced “One Stonerise”- an initiative to unify the company’s branding and “Back to Health, back to Life” positioning across The Stonerise Network, which includes Stonerise Transitional Care Centers, Stonerise Therapy, Stonerise Home Health and Stonerise Hospice.
“This rebranding effort was well underway long before the pandemic struck, and while our team members are working through incredibly challenging circumstances right now, we also know joy and sadness are not mutually exclusive,” said Pack. “Change is not easy, but it can also symbolize hope and growth.
“We are Appalachians serving our neighbors and communities as they age. We support patients through major transitions along their care journey – whether through short- and long-term care stays, home health support, therapy or hospice. We hope unifying under the Stonerise name will help our patients, team members and communities better understand who we are.”
As part of this rebranding initiative, The Stonerise Network will be changing the names of some of their facilities to reflect this unification. For example, Clary Grove is now Stonerise Martinsburg, Glenwood Park is now Stonerise Princeton, Meadow Garden is now Stonerise Rainelle, etc.
Pack explained that Stonerise’s day-to-day operations, ownership, and the network’s values have remained the same.
“We are still Appalachians serving Appalachians through love. We are still the same local, dedicated teams at each of our locations. Everyone who works for us, across transitional and skilled nursing centers, home health, therapy and hospice is part of The Stonerise Network…We remain committed to serve others through love while getting patients back to health and back to life.”
The new branding is alredy in effect across the network.