MINNEAPOLIS (LOOTPRESS) — Mountain Dew is moving beyond the beverage aisle and into the shower through a limited-edition collaboration with men’s grooming company Duke Cannon.
The companies have introduced a new “Bold Citrus and Good Times” collection featuring Duke Cannon THICK Body Wash and the company’s signature oversized Puck of Soap.
Despite carrying the Mountain Dew name, the products are described as having an outdoor-inspired fragrance featuring lemon and eucalyptus-scented suds.
“Together with Mountain Dew, we’re celebrating the people who embrace adventure, stay true to themselves and never pass up an opportunity to make the most of every moment,” Duke Cannon Marketing Director Kathy Dixon said.
The brightly packaged grooming products will be sold exclusively at participating Walmart stores through the end of September or while supplies last.
Beginning September 1, customers can also purchase a limited-edition bundle exclusively through Walmart.com. The package includes a 12-pack of Mountain Dew, a bottle of body wash and a Puck of Soap.
Additional information about the collaboration is available at DukeCannon.com.
