OAK HILL, WV (LOOTPRESS) – Susanne Tolbert, owner of The Moon Told Me To is inviting the community to celebrate the grand opening of her new store, located at 118 Main Street, West, Oak Hill, W.Va., from 12 – 2 p.m. Monday, November 16.
Tolbert’s store offers a range of unique clothing, jewelry, books, gifts, and plants. She also plans to add an artistic space where future classes and creative activities will be offered.
Tolbert said, “The Moon Told Me To is more than opening a retail space. It’s about community, connection, opportunity and hopefully being one small part of a thriving downtown Oak Hill. I wanted to create something that was good for my community, something that gave me a renewed sense of purpose, and something that makes people smile. And, of course, I opened it because the moon told me to.”
With a background spanning many years in customer service, tourism and retail, Tolbert brings a passion for connecting with people and creating unique shopping experiences.
“Throughout my life, my greatest passion has always been people,” said Tolbert. “I genuinely enjoy meeting people, hearing their stories, sharing a laugh, and making connections. To me, those interactions are the most rewarding part of what I do. I also have a real love for finding and curating unique, interesting, and sometimes unexpected items that people might not find anywhere else locally. I want shopping at The Moon Told Me To to feel like a little adventure, where you never know what treasure you might discover. For meit’s not just about selling merchandise. It’s about creating an experience, sparking curiosity, and giving people a reason to come back, even if it’s just to visit for a bit.”
Devon Fitzgerald, Regional Business Advisor at the West Virginia Hive, the entrepreneurial program of the New River Gorge Regional Development Authority, hasbeen assisting Tolbert as she worked to bring her business to life.
“It’s always exciting to see someone take an idea and turn it into a business that adds something special to their community. The Moon Told Me To brings a unique shopping experience to downtown Oak Hill and Suzanne’s creativity and passion for connecting with people really shine through in what she’s created. We’re excited to see her open her doors and look forward to watching her business grow,” said Fitzgerald.
Tolbert said, “Devon and the Hive are proving to be an invaluable resource in helping me navigate an often complicated and overwhelming process of opening a small business in West Virginia. From understanding state and local requirements to finding resources, the WV Hive is bridging the gap between having a dream and actually opening our doors.”
For more information about The Moon Told Me To, visit the store’s Facebook page: https://www.facebook.com/people/The-Moon-Told-Me-To/61593163897724/
The West Virginia Hive is the entrepreneurial program of the New River Gorge Regional Development Authority, serving entrepreneurs and small businesses in Fayette, Nicholas, Raleigh, and Summers counties in West Virginia. To learn more about the WV Hive or become a client, visit https://wvhive.com.





