RENICK, WV (LOOTPRESS) – Mountain Table, led by Alexander Durand and his partners, continues to grow and adapt with the launch of its mobile food truck, Wild Vittles by Mountain Table. The small business based in Greenbrier County was a top finalist in the 2025 Pitch Southern West Virginia Business Idea Competition coordinated by the New River Gorge Regional Development Authority (NRGRDA)/WV Hive.
Founded in 2023, Mountain Table has steadily built a reputation as an organic coffee roastery, farm to table restaurant, and local market in Renick. The addition of Wild Vittles launching in 2026 allows the team to bring those same offerings on the road, serving customers at festivals, events, and markets across the region.
Durand works alongside partners Nicole Petschulat and Nadine Sonneville, with Aidan Sullivan playing a key role in leading Wild Vittles operations. Together, the team has created a flexible model that supports their storefront and mobile presence.
Mountain Table is known for sourcing from regional farms and producers, offering fresh food, locally raised meats, and value-added goods such as eggs, raw milk, and frozen prepared meals. Wild Vittles extends the mission by serving at events including Pickle Fest, Strawberry Festival in Alderson, Bridge Day, Taste of Bridge Day, Dome Fest, and more.
Durand said Mountain Table is expanding its coffee roasting operation with a goal of reaching 10,000 pounds annually, while continuing to host seated, ticketed events such as wine pairings and community dinners.
Mountain Table began working with the West Virginia Hive, NRGRDA’s entrepreneurial program – in early 2024. As a finalist in the 2025 Pitch competition, the team received cash and technical assistance funding which was used to support key infrastructure for Wild Vittles, including refrigeration, freezer capacity, and cold beverage systems. Durand said these additions will allow Mountain Table to operate the food truck at full capacity, expand its menu, and better serve large-scale events and rural communities. Mountain Table, which is a two-time finalist of the Pitch Southern West Virginia Business Idea Competition, used past awards to invest in baking equipment and supplies, which helped support its initial growth.
“The WV Hive has been a major factor in our growth,” said Durand. “They provided opportunities like participating in Bridge Day, access to pitch competitions, and technical assistance including financial advising, tax support, and video production. Their support has allowed us to build confidence, expand our reach, and refine our business in ways that would have been difficult to do on our own.”
“Alexander and his team have done a great job adapting their business in a way that makes sense for both their market and their long-term goals”, said Devon Fitzgerald, Regional Business Advisor with the WV Hive. “The addition of Wild Vittles allows them to reach new customers while staying true to their focus on local sourcing and quality. It has been exciting to see their growth and the way they continue to build strong connections within the community.”
Mountain Table currently employs seven full-time and four part-time team members. “As we continue to grow,” Durand said, “we plan to expand our part-time team and create additional full-time opportunities as the business allows.”
When asked where Mountain Table would like to be in five years, Durand said, “We aim to strengthen our relationships with the events we currently serve while continuing to build deeper connections with farmers, vendors, and suppliers. We see potential for adding another. truck, expanding our market, and possibly opening an additional café location to grow our coffee presence across the state. We also want to work more closely with culinary programs and use our truck as an educational tool to support workforce development in the region.”
Durand said it is critical that Mountain Table’s scaling be done without losing its identity, noting that balancing equipment needs, staffing, and sustainable margins remains an ongoing challenge. “There’s a strong sense of responsibility that comes with building something that supports both employees and local producers,” he emphasized.
When asked who has helped Mountain Table in its early achievements, Durand said, “Our growth has been supported by our community, local farmers, and partners including the Renick Community Center, WV Hive, Shepherd Center, Greenbrier Chamber of Commerce, Food and Farm Coalition, Small Business Development Center, and Woodlands. Each has played a role in helping us build and expand what Mountain Table has become.”
As for advice for aspiring entrepreneurs just starting out, Durand encourages people to “listen to your clientele and your community”. If you love making food, roasting coffee, or growing vegetables, do it for something larger than yourself. When you build your business with your community in mind, you’re never doing it alone, and you create something that’s greater than the sum of its parts.”
Learn more about the successful journey of Mountain Table and its offerings at https://www.mountaintablewv.com/
