(LOOTPRESS) – Netflix has announced an increase in subscription prices across the U.S., Canada, Portugal, and Argentina, effective with subscribers’ next billing cycles. The ad-supported plan will rise from $6.99 to $7.99 per month, the standard ad-free plan from $15.49 to $17.99, and the premium tier from $22.99 to $24.99.
This decision follows Netflix’s addition of 19 million new subscribers in the fourth quarter, bringing its global total to 300 million. Despite this growth, the company cites ongoing investments in programming and delivering value to members as reasons for the price adjustments.Â
In response to the price hikes, many subscribers have expressed frustration on social media platforms, with some considering canceling their subscriptions.Â
Additionally, Netflix is introducing a new “Extra Member with Ads” plan, allowing ad-supported subscribers to add someone outside their household for an extra $7.99 monthly. This move aims to provide more flexible sharing options for users.Â
The company also reported a 16% revenue increase to $10.25 billion and earnings of $1.87 billion, or $4.27 per share, exceeding analysts’ expectations. Netflix has raised its 2025 revenue forecast to $43.5–$44.5 billion and expanded its share repurchase program by $15 billion, bringing the total authorization to $17.1 billion.Â
As the streaming industry continues to evolve, Netflix’s strategic decisions reflect its efforts to balance growth, content investment, and shareholder returns.
