BETHLEHEM, PA (LOOTPRESS) – There’s nothing sweeter than starting the new year with iconic PEEPS®Marshmallow Chicks and Bunnies! The number one non-chocolate Easter candy brand* has announced its Easter candy collection for fans to enjoy its Easter offerings earlier than ever! The new lineup includes four new and exciting Marshmallow creations packed with PEEPSONALITY®, as well as fan-favorite classics that continue to bring smiles to faces of all ages.
New to the PEEPS® collection this year includes PEEPS® Rice Krispies Treats® Flavored Marshmallow Chicks (available only at Walmart), an iconic marshmallow flavor mash-up everyone has been waiting for! PEEPS® is also teaming up with America’s original frozen treat to unveil PEEPS®ICEE® Blue Raspberry Flavored Marshmallow Chicks (available only at Target), which are perfectly reminiscent of a cool ICEE® on a sunny day. Sour lovers will also be delighted to taste the all-new PEEPS® Sour Strawberry Flavored Marshmallow Chicks (available only at Kroger Family of Stores), sure to add a burst of flavor to Easter celebrations. And there’s more! Transport your taste buds to a cheerful gathering under the starlit sky with the new PEEPS® Delights™ S’mores Graham Cracker Flavored Marshmallow Chicks Dipped in Milk Chocolate (available nationwide).
“Having been a cherished part of family traditions and festivities for over seven decades, the PEEPS® Brand is so excited to help families create even more moments of sweetness with the launch of our 2024 Easter Marshmallow offerings,” said Caitlin Servian, Brand Manager for PEEPS®. “Whether it’s incorporating our adorable Chicks and Bunnies into seasonal recipes and crafts, or enjoying PEEPS®Marshmallow with loved ones, we’re honored to be a part of memories that will last a lifetime. We can’t wait to see all the ways our fans express their PEEPSONALITY® this season!”
Take a peep at other returning fan-favorites hitting store shelves in 2024:
Nationally available PEEPS® Brand offerings:
- Classic PEEPS® Marshmallow Chicks and Bunnies
- PEEPS® Marshmallow Rainbow Pop
- PEEPS® MIKE AND IKE® Flavored Pop
- PEEPS® DR PEPPER® Flavored Marshmallow Chicks
- PEEPS® Cotton Candy Flavored Marshmallow Chicks
- PEEPS® Fruit Punch Flavored Marshmallow Chicks
- PEEPS® Party Cake Flavored Marshmallow Chicks
- PEEPS® Sour Watermelon Flavored Marshmallow Chicks
- PEEPS® Sparkly Wild Berry Flavored Marshmallow Bunnies
- PEEPS® Delights™ Marshmallow Chicks Dipped in Milk Chocolate
- PEEPS® Milk Chocolate Covered Marshmallow Chicks
Additional PEEPS® Brand products available exclusively at select retailers:
- PEEPS® Easter Essentials (Available only at Sam’s Club)
- PEEPS® Delights™ Strawberry Flavored Marshmallow Chicks Dipped in Milk Chocolate (Available only at Target and Cracker Barrel)