ANN ARBOR, MI (LOOTPRESS) — Domino’s Pizza Inc. is serving up a major makeover — its first in more than a decade — as part of a sweeping brand refresh designed to make every aspect of the company as irresistible as its pizza.
The revamp, rolling out in the U.S. and international markets over the next few months, includes a vibrant new visual identity, updated packaging, refreshed music, and even a catchy new jingle that literally bakes the word “mmm” into the brand’s name: “Dommmino’s.”
The updated sound is voiced by five-time GRAMMY®-nominated singer-songwriter Shaboozey, whose recognizable tone brings Domino’s new “Cravemark” to life — an audio signature meant to be fun, familiar, and hard to forget.
“Pizza is that one food that brings everyone together — different people, generations, and cultures — and no one does it better than Domino’s,” said Shaboozey. “It was a fun challenge to be the voice for the most craveable food.”
The new look and feel will be featured across TV and digital ads, the Domino’s app and website, pizza boxes, print materials, in-store graphics, and team uniforms.
Among the updates:
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Hotter Colors: The brand’s classic red and blue remain but have been turned up a notch — a nod to the melty heat of a fresh pizza straight from the oven.
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Bolder Font: A custom “Domino’s Sans” typeface adds a thicker, “doughier” look with circular details inspired by pizza shapes.
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Brighter Packaging: Customers will soon see redesigned pizza boxes featuring the iconic Domino’s logo in more vivid colors. Premium items like Handmade Pan and Parmesan-Stuffed Crust pizzas will come in sleek black-and-gold boxes for a more indulgent touch.
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Modern Touchpoints: Domino’s website, app, and store interiors will feature new graphics and livelier designs, while team members get updated, youthful uniforms.
Kate Trumbull, Domino’s Executive Vice President and Global Chief Marketing Officer, said the rebrand marks a return to the company’s roots while keeping an eye on the future.
“Over the past decade, we became known as a technology company that happens to sell pizza,” Trumbull said. “But with our Hungry for MORE strategy, we’re bringing the focus back to what customers really crave — great pizza and a great experience. You literally can’t say ‘Domino’s’ without saying ‘mmm.’”
Trumbull added that the brand’s new energy isn’t about reinvention after struggle, but evolution after success.
“Most companies rebrand themselves when they’re struggling,” she said. “For us, this is about continuing to push to be the best version of ourselves. It’s vibrant, it’s bold, and it’s fun. It’s pizza.”
The refreshed Domino’s brand — and its new “Dommmino’s” jingle — will debut nationwide this fall.
