HERSHEY, PA (LOOTPRESS) — Easter just got sweeter with the latest product lineup from The Hershey Company. The brand has announced a variety of festive innovations, including Reese’s Peanut Butter Cups with Spring Sprinkles, Kit Kat® Bunnies, and Twizzlers Bunnies, along with returning seasonal favorites from Jolly Rancher and Cadbury.
“From egg hunts to filling baskets, or just a sweet treat for yourself, Hershey has been a long-cherished part of Easter celebrations,” said Keely Johnson, Senior Associate Manager for Easter Season at The Hershey Company. “This year, we’ve put a fresh spin on our iconic offerings, incorporating a seasonal twist that highlights the beloved traditions and flavors of the season.”
New Additions for Every Bunny
Hershey’s 2025 Easter collection features several exciting new products:
•Kit Kat® Bunnies: These adorable bunny-shaped treats combine Kit Kat®’s signature layers of crispy wafers and smooth milk chocolate, perfect for Easter baskets. Available in snack size for a limited time.
•Reese’s Peanut Butter Cups with Spring Sprinkles: The iconic chocolate and peanut butter combo gets a festive update with colorful, spring-shaped sprinkles. Available in Big Cups and miniatures for a limited time.
•Reese’s Peanut Butter Carrots: Individually wrapped, carrot-shaped Reese’s treats offer the ideal chocolate-to-peanut butter ratio for candy dishes or egg hunts. Snack-sized and limited edition.
•Twizzlers Bunnies: Shaped like playful bunnies, these chewy cherry-flavored candies bring a whimsical touch to baskets and candy dishes. Available in a 2.1oz bag for a limited time.
Perfect for Gifting and Easter Baskets
Hershey is also introducing new giftable products:
•Reese’s Mini Cane: A basket-ready treat filled with miniature Reese’s cups.
•Hershey’s Kisses Cane: Packed with seasonally wrapped Kisses, perfect for sharing and gifting.
Returning Favorites
Fan-favorite treats are making a comeback, including:
•Cadbury Royal Dark Eggs: Known for their crunchy shell and rich dark chocolate filling, these seasonal delights are now available in 16oz and 29.2oz bags.
•Easter Assortment Bags: Featuring a mix of Hershey brands, including Jolly Rancher Minis, ideal for celebrations.
•Reese’s Eggs Assortment: A mix of milk and white chocolate Reese’s Eggs in snack sizes, available in two bag sizes.
•Seasonally Wrapped Jolly Rancher Gummies: Bold flavors dressed up with Easter-themed packaging, available in 14oz Original and 13oz Very Berry bags.
