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P&G plans U.S. price hikes, citing tariff costs

Austin Simms by Austin Simms
Wednesday, July 30, 2025 10:07 am

(LOOTPRESS) – Consumer goods giant Procter & Gamble has issued an earnings forecast that falls short of analysts’ expectations and announced plans to raise prices on about 25% of its U.S. product lineup, citing rising costs partly tied to tariffs imposed during the Trump administration.

The announcement came Tuesday alongside the company’s fiscal fourth-quarter results.

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P&G, known for household staples like Crest toothpaste, Tide detergent, and Charmin toilet paper, said the price increases—set to begin next month—will be in the mid-single-digit percentage range.

The hikes will also be paired with product improvements, according to Chief Financial Officer Andre Schulten.

The company reported a net income of $3.62 billion, or $1.48 per share, for the quarter ending June 30, up from $3.14 billion, or $1.27 per share, a year earlier. Earnings beat analyst estimates of $1.42 per share, based on FactSet data.

Quarterly sales rose to $20.89 billion, up from $20.53 billion a year ago, and matched market expectations.

For the fiscal year ahead, P&G projects earnings per share between $6.83 and $7.09, falling below analysts’ average forecast of $7.23. Annual sales growth is expected to range from 1% to 5%.

The financial update comes one day after the company announced that Chief Operating Officer Shailesh Jejurikar will take over as president and CEO effective January 1, 2026, succeeding Jon Moeller, who has led the company since 2021. Moeller will transition to the role of executive chairman.

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