(LOOTPRESS) – Just in time for the dog days of summer, Coors Light and Duradry are teaming up to help you chill — literally — from the beer cooler to your bathroom. Introducing Dura Chill, the first-ever cold-activated deodorant designed to be stored in your fridge and ready to refresh when the heat is on.
With temperatures climbing and sweat inevitable, Dura Chill delivers Rocky Mountain-level freshness straight to your underarms. Featuring the same color-changing technology as Coors Light’s iconic cans, the deodorant turns blue when it’s cold enough to use — giving you a visual cue that it’s ready to cool and protect.
“Coors Light is all about helping people ‘Choose Chill,’ and this summer, we wanted to take that to the next level — starting with your armpits,” said Marcelo Pascoa, VP of Marketing at Coors Light.
Made with Duradry’s proven sweat-fighting formula, Dura Chill promises long-lasting protection with a bonus blast of cooling relief — perfect for everything from backyard parties to high-stakes Leagues Cup soccer matches.
“Even your pits deserve to chill like a beer,” added Jack Benzaquen, Founder of Duradry. “With Dura Chill, staying fresh is officially a summer flex.”
Dura Chill is available in limited quantities for $14.99 on Shop.CoorsLight.com and Duradry.com.
Coors Light, the official beer sponsor of the Leagues Cup, is keeping fans cool on and off the field as North America’s top soccer clubs battle it out in the summer heat.
