CHARLESTON, WV (LOOTPRESS) – Starting on June 1, 2024, the West Virginia WIC program’s monthly cash value benefits for purchasing fresh produce will be accepted at authorized farmers’ markets.
This new WIC Farm Market Direct mobile payment system aims to simplify the purchasing process for participants, reduce stigma, streamline payments to farmers, and provide real-time data for analysis.
West Virginia WIC participants will have a QR Code through the WICShopper Mobile App to conduct electronic transactions at farmers’ markets.
Farmers will then receive payment via direct deposit, which eliminates check processing fees. There are currently 136 farmers participating in the WV WIC program. A list of participating farmers and farmers markets is available on the WV WIC website
The WIC monthly cash value benefits for fresh produce are $26 for child participants, $47 for pregnant and postpartum participants, and $52 for fully and partially breastfeeding participants. The FMNP maximum benefit is $30 for eligible WIC participants to be spent June 1 through October 31.Â
Farmers interested in becoming an approved WV WIC vendor may visit dhhr.wv.gov/WIC/retailersfarmers or contact the WV WIC Vendor Unit at 304-558-1115 or dhhrwicvu@wv.gov.